Brad Keselowski describes NASCAR’s playoff system as a “detriment to the sport.”

by Ethan Cole
Brad Keselowski describes NASCAR's playoff system as a "detriment to the sport."

NASCAR Cup Series Playoffs Drama at the Charlotte Roval

The NASCAR Cup Series playoffs at the Charlotte Roval were nothing short of exhilarating, featuring intense competition as Joey Logano and Ross Chastain fought tooth and nail for every single point in a bid to progress further in the tournament. The stakes were high, and the pressure was palpable, culminating in an electrifying finish that held fans on the edge of their seats. On the final lap, Chastain found himself in a desperate situation, ultimately wrecking Denny Hamlin and causing an accident that took him out of contention as well. In a last-ditch effort to gain an additional point and avoid elimination, Chastain reversed across the finish line, a move that encapsulated the fierce determination present in this playoff series.

Amid all this drama, Shane van Gisbergen emerged victorious, crossing the finish line with a staggering lead of over 15 seconds. This win marked his fifth consecutive victory on road courses during the 2025 Cup season, solidifying his position as a formidable competitor in the series.

Brad Keselowski’s Absence and Critique

Notably absent from the 2025 playoffs was 2012 NASCAR Cup champion Brad Keselowski, a driver who, together with the entire RFK Racing team, failed to qualify for the postseason. Keselowski has been vocally critical of the playoff system in the past, and his sentiments resurfaced after the Round of 12 cutoff race. Engaging with fans on X (formerly Twitter), he expressed his frustrations, stating, “It’s clear as day that there’s not enough focus on winning and the star power of winners. Instead, the media tends to cover those in 15th place, focusing on known eliminations. Fans are casting their votes with their viewership, and it’s evident that this approach is a net loss for the sport compared to a full-season format. Now is the time for change.”

This critique reflects a broader conversation within the NASCAR community regarding the playoff format and its impacts on viewership and fan engagement. As discussions about the championship format for 2026 continue, no definitive decisions have been made by the governing bodies. Among the proposals is the idea of extending the final segment to encompass four races, allowing for up to six contenders, a significant shift from the current single-race finale format. However, many voices in the community are advocating for a return to the traditional full-season points system.

Evolution of NASCAR’s Points System

Since 2003, NASCAR has not utilized a full-season points format, opting instead for various playoff adjustments over the years. The most recent significant overhaul occurred prior to the 2017 season, and since then, the playoffs have undergone multiple tweaks. This ongoing evolution aims to enhance the excitement and competitiveness of the series, but it has also sparked debates among fans, drivers, and analysts about the effectiveness of the current model compared to the historical format.

Keselowski’s remarks regarding fans “voting with their eyeballs” likely point to a concerning trend: the television ratings for the 2025 playoff races have noticeably declined, with a drop of approximately 300,000 to 400,000 viewers compared to similar races in 2024. This decline raises questions about the engagement level of the audience and whether the current playoff format is resonating with fans.

Contrasting Opinions on the Current Format

In stark contrast to Keselowski’s perspective, three-time Cup champion Joey Logano voiced a different viewpoint in his post-race interviews. Logano praised the current playoff structure, arguing that it fosters drama and creates compelling narratives that engage viewers. He emphasized that the excitement stemming from tight competition and unpredictable outcomes is what makes the playoffs thrilling for fans. This dichotomy in opinions highlights the ongoing debate within NASCAR regarding the effectiveness of the playoff format and its impact on the overall experience for both drivers and fans.

The Future of NASCAR’s Championship Format

As the NASCAR community looks ahead to the 2026 championship format, the discussions are becoming increasingly heated. The potential shift to a multi-race final round could significantly alter the dynamics of the playoffs. For many, the idea of allowing more contenders a shot at the championship through multiple races is appealing, as it adds layers of strategy and excitement to the final stretch of the season.

However, there are also strong advocates for returning to a full-season points system, arguing that it would reward consistency and performance over the entirety of the season rather than focusing solely on a few playoff races. This perspective resonates with those who believe that the essence of racing is to excel throughout the year, not just in a limited number of high-stakes events.

The NASCAR sanctioning body has not yet made any official announcements regarding changes to the playoff format, which leaves fans and stakeholders in suspense about the future direction of the sport. As the 2025 season progresses, the conversation surrounding the playoff system will likely remain a hot topic, with opinions varying widely across the community.

The Role of Fan Engagement in NASCAR

Fan engagement is a crucial element in the success of any sporting league, and NASCAR is no exception. The decline in television ratings during the 2025 playoff races has sparked concerns about how well the current format is resonating with fans. As Keselowski pointed out, the narrative surrounding the playoffs often seems to focus on eliminations and lower-tier finishes rather than celebrating the achievements of top contenders. This shift in focus could be a factor contributing to dwindling viewership.

Engaging fans effectively involves presenting exciting storylines that capture their attention, highlighting the drama of the competition, and showcasing the skills of top drivers. NASCAR’s challenge lies in striking the right balance between maintaining an engaging playoff format and honoring the tradition of the sport.

The Importance of Winning in NASCAR

The emphasis on winning is a common theme in sports, and it holds significant importance in NASCAR as well. The current playoff format, which prioritizes short-term success over consistent performance, has drawn criticism from some drivers and fans who believe that it undermines the value of winning throughout the entire season. Keselowski’s comments reflect a broader concern that the focus on elimination races may overshadow the pursuit of victory in individual races.

Winning is not just a personal accomplishment for drivers; it also serves as a key metric for fans to gauge the status of their favorite competitors. By shifting the narrative away from the importance of winning, NASCAR risks alienating its most dedicated supporters and diminishing the excitement that comes with celebrating victories.

The Impact of Media Coverage on NASCAR

Media coverage plays a critical role in shaping public perception of NASCAR. The way races are presented and the narratives that are emphasized can significantly influence viewer engagement. Keselowski’s observations about media focus indicate a growing concern that stories surrounding lower-tier finishes may detract from the excitement of the top competitors and their achievements.

For NASCAR, it’s essential to cultivate storylines that highlight the fierce competition among elite drivers while still acknowledging the challenges faced by those further down the standings. A balanced approach to media coverage can help maintain fan interest and excitement while honoring the achievements of all competitors.

Conclusion

As the NASCAR Cup Series continues to evolve, the discussions surrounding the playoff format and its implications for the sport are bound to persist. The contrasting viewpoints of drivers like Brad Keselowski and Joey Logano illustrate the complexity of these issues and the diverse perspectives within the racing community. With potential changes on the horizon for the 2026 championship format, the future of NASCAR’s playoff system remains a pivotal topic, one that will undoubtedly shape the sport’s landscape in the coming years.

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