Jonathan Wheatley: Building a Winning Culture at Sauber Ahead of Audi’s F1 Entry
As Sauber gears up for its transition to Audi in 2026, Jonathan Wheatley is determined to cultivate a robust team mentality that can elevate the organization within the competitive landscape of Formula 1. The seasoned professional, who previously served as sporting director at Red Bull, acknowledges that the journey to the top will require a significant investment of time and effort.
Having departed from Red Bull two years ago, Wheatley has taken on the role of team principal at Sauber, a team that finished last in the constructors’ championship last year and currently holds the same position after the first five races of the 2025 season. His extensive experience with championship-winning teams at both Renault and Red Bull has equipped him with insights on what changes are necessary to turn Sauber’s fortunes around.
Understanding the Transition
Wheatley recently shared his thoughts on the distinct differences between Red Bull and Sauber during a conversation on the popular podcast, Beyond The Grid. He humorously noted that while one team is based in Switzerland, the other operates from Milton Keynes, highlighting the geographical and cultural contrasts.
Reflecting on his transition from Renault to Red Bull in 2006, Wheatley emphasized the need for a structured approach to building a successful racing team. He recognized that larger teams, like Red Bull, have established systems and strategies that differ significantly from those of smaller organizations. This foundational understanding is crucial as Sauber prepares for its future under Audi.
He pointed out that a major challenge facing Sauber is the disparity between the growing number of personnel and the limited office space available. "There are a lot of people crammed into small spaces at the moment, but there’s an expansion plan underway," Wheatley explained. He is optimistic that the forthcoming developments will foster a more collaborative and efficient work environment, ultimately empowering the team to realize their ambitions.
The Importance of Quality Over Quantity
Despite the push to expand its workforce, Sauber currently operates with far fewer employees compared to its rivals. Wheatley believes that success in Formula 1 is not solely dependent on the number of staff but rather on the quality of the people within the organization. "A team is greater than the number of people in it," he asserted. "If the team has the right mental attitude and energy, and if the culture is correct, incredible achievements are possible."
Wheatley’s experience has taught him the significance of fostering a positive culture within a team. He noted that transforming Sauber into a competitive force will require a collective effort across all departments. "We need to ensure that every single department is aligned and working together as one cohesive team," he stated. This collaborative spirit is essential for producing results and improving performance on the track.
Long-Term Vision
Wheatley is well aware that change does not happen overnight. "These transformations don’t take place in six months or eight months; it takes years for it to happen," he noted. His commitment to building a successful team culture at Sauber reflects a long-term vision that aligns with Audi’s strategic goals for entering Formula 1.
The former Red Bull sporting director is dedicated to instilling a mindset that prioritizes growth and resilience. He understands that the journey to the top is filled with challenges, but he remains confident that with the right approach, Sauber can evolve into a formidable competitor in the sport.
Recruitment and Team Development
As part of the broader recruitment strategy, Sauber is focused on attracting top talent to help the team build a competitive edge. Wheatley emphasizes the importance of finding individuals who not only possess the necessary skills but also fit well within the team culture. "It’s about bringing in the right people who share our vision and are excited to be part of this journey," he said.
He recognizes that the dynamics of a racing team can significantly influence performance. By prioritizing team cohesion and a shared sense of purpose, Wheatley aims to create an environment where innovation and collaboration thrive. This approach will be critical as Sauber prepares for its new era under Audi’s ownership.
Looking to the Future
The excitement surrounding Audi’s entry into Formula 1 adds another layer of anticipation for Sauber’s future. Wheatley is keenly aware of the expectations that come with this transition, not just from fans and media but also from within the team. "There’s a sense of urgency to improve, but we must also be patient as we build toward our goals," he remarked.
Wheatley’s leadership style emphasizes transparency and communication. He believes that keeping the entire team informed and engaged will be essential for fostering a positive atmosphere. As Sauber embarks on this transformative journey, Wheatley is committed to maintaining an open dialogue with all team members, ensuring that everyone feels valued and part of the process.
The Road Ahead
As Sauber prepares to embrace its future with Audi, Jonathan Wheatley’s vision for a united and ambitious team culture is taking shape. His extensive background in Formula 1 has provided him with the tools to navigate the complexities of team dynamics and performance enhancement. With a focus on quality staffing, a collaborative environment, and a long-term growth strategy, Wheatley aims to position Sauber as a serious contender in the world of Formula 1.
In conclusion, the road to success is paved with challenges, but Wheatley’s determination and strategic mindset are guiding Sauber through this pivotal transition. As the team gears up for Audi’s anticipated entry, the foundation being laid today will be crucial for future achievements on the racetrack. With a shared vision and a commitment to excellence, Sauber is poised to rise through the ranks and make a significant impact in the world of Formula 1 racing.
