ESPN Achieves Record High US F1 Viewership Ahead of Transition to Apple TV

by Lena Garcia
ESPN Achieves Record High US F1 Viewership Ahead of Transition to Apple TV

ESPN’s Historic Formula 1 Coverage in the United States

In a groundbreaking conclusion to its coverage of Formula 1, ESPN achieved an unprecedented milestone in viewership during the 2025 season. The network reported an impressive average of 1.3 million viewers per race across its platforms, which include ESPN, ESPN2, and ABC. This remarkable achievement highlights the growing popularity of Formula 1 in the United States, particularly during a season filled with thrilling competitions and unexpected twists.

The 2025 Season: A Year of Intense Rivalry

The 2025 Formula 1 season was characterized by fierce competition, notably between McLaren’s own Lando Norris and his teammate Oscar Piastri. Their rivalry captivated fans, offering a narrative filled with tension and excitement that drew viewers in week after week. As the season progressed, Red Bull’s Max Verstappen also emerged as a key player, intensifying the competition as the drivers battled for supremacy on the track.

One of the most thrilling moments of the season came during the final race at the Abu Dhabi Grand Prix. The stakes were incredibly high, with the drivers’ championship hanging in the balance. Verstappen’s late surge added to the nail-biting atmosphere, culminating in a dramatic showdown. While Verstappen secured the final win of the season, Norris’s solid performance, finishing in third place, was enough to earn him his first drivers’ championship title.

Viewership Numbers: A Record-Breaking Finale

The finale in Abu Dhabi was a highlight of the season, demonstrating the sport’s increasing appeal in the U.S. According to data from Nielsen Big Data + Panel, the average viewership for this tense season-ending race reached 1.5 million, with a peak of 1.8 million viewers tuning in. This significant audience reflects the growing interest in Formula 1 and its drivers in the American market.

When reviewing the average viewership numbers for Formula 1 races on ESPN over recent years, the growth is evident:

  • 2018: 554,000 viewers
  • 2019: 672,000 viewers
  • 2020: 608,000 viewers
  • 2021: 948,000 viewers
  • 2022: 1.21 million viewers
  • 2023: 1.1 million viewers
  • 2024: 1.1 million viewers
  • 2025: 1.3 million viewers

These figures demonstrate a steady rise in viewership, underlining the increasing enthusiasm for Formula 1 racing and how it has gradually captured the hearts of American fans.

Transitioning to New Broadcasting Rights

In October 2025, it was officially announced that F1 had secured a new broadcasting rights agreement in the United States. Beginning in 2026, coverage of Formula 1 races will transition to Apple TV, marking a significant shift in how fans will access their favorite sport. This change signals a new era for F1 in the U.S. as the sport seeks to leverage new platforms to broaden its reach and engagement.

ESPN has been a key player in the broadcasting of Formula 1 in the U.S. since 2018, and prior to that, the network also covered the championship from 1984 to 1997. Their involvement has been instrumental in introducing the sport to a wider audience and fostering a growing fanbase.

In a statement reflecting on their partnership with Formula 1, ESPN expressed pride in their accomplishments together, stating, "We’re incredibly proud of what we and Formula 1 accomplished together in the United States and look forward to a strong finish in this final season. We wish F1 well in the future."

Acknowledging the Past and Looking to the Future

F1’s CEO, Stefano Domenicali, remarked on the significance of their collaboration with ESPN. He emphasized the importance of looking forward and ensuring that Formula 1 continues to have the right platforms for growth. Domenicali expressed gratitude to ESPN for their early investment in the sport at a time when few were willing to support it. This acknowledgment of their shared history highlights the mutual benefits of their partnership and sets the stage for future endeavors.

The Growing Appeal of Formula 1 in America

The increasing viewership numbers and the transition to a new broadcasting partner reflect a broader trend of rising interest in Formula 1 across the United States. Factors contributing to this surge include the sport’s thrilling races, the emergence of charismatic drivers, and the global appeal of the championship. The behind-the-scenes access and storytelling surrounding the drivers and teams have also enhanced engagement, allowing fans to connect with their favorites on a deeper level.

The success of the 2025 season, marked by the intense rivalry between Norris and Piastri, along with Verstappen’s impressive performances, has undoubtedly played a crucial role in attracting new fans. The excitement of the races, combined with the compelling narratives, has made Formula 1 more accessible and relatable to an American audience.

Preparing for a New Era on Apple TV

As Formula 1 prepares to embark on this new chapter with Apple TV, fans can expect innovative content delivery and enhanced viewing experiences. The shift to a streaming platform offers the potential for greater flexibility in how fans engage with the sport. This could include features such as on-demand races, enhanced statistics, and exclusive behind-the-scenes content that can enrich the overall viewing experience.

Apple’s entry into the broadcasting space for Formula 1 also aligns with broader trends in media consumption, where streaming services continue to gain prominence. This transition signifies a significant opportunity for F1 to reach new demographics and further expand its fanbase.

Conclusion: A Bright Future for Formula 1 in the U.S.

While ESPN’s coverage of Formula 1 has come to an end, the legacy of their partnership and the strides made during this time will surely resonate with fans for years to come. The record-breaking viewership in 2025, combined with the excitement of the season’s finale, underscores the growing significance of Formula 1 in American sports culture.

As the sport transitions to Apple TV, the potential for continued growth and engagement remains strong. With a dedicated fanbase, compelling narratives, and thrilling on-track action, the future of Formula 1 in the United States looks promising. The anticipation for what lies ahead is palpable, as fans eagerly await the new era of coverage and the next chapter in the ongoing story of Formula 1.

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