Formula 1’s New Home in Brazil: Globo Takes the Wheel
Formula 1 has officially announced that TV Globo will become its new broadcasting partner in Brazil, starting in 2026. The agreement, which was made public on Friday, covers a three-year period, extending until 2028. Both the media group and the leadership of the world’s premier motorsport category confirmed the deal, marking a significant shift in the broadcasting landscape for Brazilian motorsport fans.
Comprehensive Coverage on Globo
Under this new agreement, TV Globo will provide live coverage of 15 Grand Prix events. Viewers can expect not just the races, but a full season experience, including free practice sessions and qualifying rounds, which will be aired on Sportv, Globo’s dedicated sports channel. Additionally, Globo’s streaming service, Globoplay, will also showcase these activities, ensuring that fans have multiple platforms to access the exciting world of Formula 1.
Globo is committed to delivering an enhanced viewing experience, featuring a production team present at the racetracks to bring fans closer to the action. This will include behind-the-scenes content, exclusive interviews, and in-depth technical analyses of the races. The return of Formula 1 to Brazilian television will also be integrated into other journalistic and entertainment programming, broadening the sport’s visibility in the everyday lives of Brazilian viewers.
A Statement from F1 Executives
Ian Holmes, the director of media rights and content for Formula 1, expressed his enthusiasm for the new partnership. “I am pleased to announce Globo as the new home of Formula 1 in Brazil. There has always been a deep passion for this sport in the country, and with Globo, we have found the perfect partner capable of delivering the high-quality coverage and programming our fans deserve. I look forward to collaborating with Globo to provide comprehensive coverage, both on free-to-air and pay television, ensuring that we continue to showcase the drama and excitement of Formula 1 to millions of fans across this incredible country.”
Holmes also took a moment to acknowledge the previous broadcaster, Bandeirantes, thanking them for their dedication over the last five seasons. He highlighted the importance of their commitment as they prepare to wrap up their tenure with the grand finale in Abu Dhabi later this year.
A Historic Return to Globo
Leonora Bardini, the executive director of TV Globo, reflected on the network’s long-standing relationship with Formula 1, which goes back to the days when Brazilian fans would rise early on weekends to watch legendary drivers like Ayrton Senna compete at the highest levels of motorsport. “Now, Formula 1 is returning to Brazil, and fans will have the opportunity for a complementary and even richer experience with Globo,” she stated.
This historical backdrop adds a layer of excitement to the partnership, as the legacy of Brazilian drivers in the sport continues to inspire new generations of fans. The nostalgia associated with Formula 1 in Brazil is palpable, and Globo is poised to rekindle that fervor by delivering quality coverage.
Sportv’s Role in Coverage
Eduardo Gabbai, the director of Sportv, emphasized the channel’s commitment to providing comprehensive coverage of all aspects of Formula 1. “It is with great satisfaction that we announce the return of Formula 1 to Sportv. We will offer fans complete coverage of all practice sessions, qualifying rounds, and Grand Prix events in the coming years. With quality programming and expert analyses, we provide fans the top-tier coverage they deserve,” Gabbai remarked.
The commitment from Sportv to offer a robust viewing experience is vital, given the technical nature of Formula 1. Fans appreciate not only the races themselves but also the intricate details that go into the sport, such as team strategies, car performance, and driver dynamics. The combination of live broadcasts and expert commentary will enhance the viewer’s understanding and enjoyment of the races.
The Impact of the Deal on Brazilian Fans
This new broadcasting agreement represents a major win for Brazilian motorsport enthusiasts. With Globo’s expansive reach and established reputation, fans can expect an unparalleled viewing experience that captures the excitement of each race. The inclusion of extensive pre- and post-race coverage, along with insider content, will create a more immersive experience for viewers.
The deal also signifies a strategic move by Formula 1 to solidify its presence in Brazil, a country that has historically been passionate about the sport. With a rich legacy of successful drivers and a devoted fan base, Brazil remains a key market for Formula 1. By partnering with Globo, the series aims to strengthen its connection with fans and capitalize on the country’s enthusiasm for motorsport.
The Future of Formula 1 in Brazil
As the Formula 1 season approaches, the anticipation builds for what this new partnership will bring. Fans are eager to see how Globo will innovate in its coverage and engagement strategies, considering the rapidly changing landscape of media consumption. The rise of digital platforms and social media has transformed how fans interact with sports, and Globo is likely to leverage these trends to enhance the overall experience.
In addition to live broadcasts, fans can look forward to interactive content, behind-the-scenes footage, and social media engagement that brings them closer to the action. Globo’s commitment to storytelling and audience engagement will be crucial in maintaining and growing the sport’s fan base in Brazil.
Conclusion
The announcement of Globo as the new home for Formula 1 in Brazil marks a significant chapter in the journey of the sport within the country. With a commitment to high-quality coverage, extensive pre- and post-race programming, and a passion for motorsport, Globo is set to deliver an experience that meets the expectations of Brazilian fans. As the partnership unfolds, it promises to reignite the excitement surrounding Formula 1 and usher in a new era for motorsport in Brazil.
