Understanding the Evolution of Formula 1 Fandom: Insights from the 2025 Global F1 Fan Survey

The world of Formula 1 is undergoing an exciting transformation, as highlighted by the recently released 2025 Global F1 Fan Survey conducted by a leading motorsport media organization. This comprehensive study, carried out every four years, delves into the ways in which fan engagement is evolving across the globe. With over 100,000 responses from passionate fans in 186 countries, this survey provides valuable insights into the current mindset of race enthusiasts.

The Rise of a Younger, Diverse Audience

One of the most notable findings from the survey is the influx of a younger and increasingly diverse audience into the realm of Formula 1. The sport is not only attracting a new generation of fans but is also seeing a significant rise in female viewership. This shift is particularly evident in markets like the United States, where interest in Formula 1 is rapidly expanding.

The data reveals that a staggering 94% of respondents anticipate following Formula 1 over the next five years. Moreover, 73% of American fans expressed their intention to attend a race in the future. In addition, 42% of female fans indicated that they already follow the F1 Academy, a series designed to promote women’s involvement in motorsport.

Daily Engagement and Emotional Connection

The survey underscores the growing emotional connection that fans have with Formula 1. A significant 61% of respondents engage with F1 content on a daily basis, demonstrating a level of commitment that goes beyond mere viewership. This emotional investment is particularly pronounced among Gen Z fans, with two-thirds of this demographic stating that they feel personally inspired by F1 drivers and teams. In the United States, 70% of Gen Z respondents reported daily engagement with F1 content, primarily through streaming services and social media platforms.

The Impact of Cultural Integration

Cultural integration has become a crucial factor in attracting new fans to Formula 1. Many younger fans are discovering the sport through social media, streaming series, and shared content, which serve as vital entry points for engagement. This trend indicates that modern fandom is not only about watching races but also about forming identity-based connections with the sport. A notable 70% of Gen Z respondents believe that Formula 1 represents a status or image that resonates with them, further emphasizing the cultural significance of the sport.

Speed and Performance: The Core Attractions

Despite the evolving landscape of fandom, certain core attractions of Formula 1 remain unchanged. Speed and performance continue to be the primary drivers of interest, with 90% of respondents expressing emotional investment in the outcomes of races. This shared enthusiasm for high-speed competition unites fans across different demographics, reinforcing the idea that the thrill of racing is a universal appeal.

Commitment to the Sport

The survey results indicate a deep commitment among fans to continue following Formula 1. An impressive 94% of surveyed fans plan to stay engaged with the sport over the next five years, and 86% of respondents indicated that they watch 16 or more races each season. This level of dedication suggests a robust and loyal fan base that is likely to support the sport through various channels.

The Role of Sponsorship

Sponsorship plays a significant role in enhancing the fan experience, as highlighted by the survey’s findings. A notable 76% of respondents believe that sponsors improve the overall F1 experience. Furthermore, one-third of participants reported being more likely to purchase products from brands associated with F1, with this likelihood rising to 40% among Gen Z respondents. This connection between sponsorship and consumer behavior underscores the importance of strategic partnerships in the world of Formula 1.

Live Experiences: A New Frontier

As the demand for immersive experiences grows, the survey indicates a rising intent among fans to attend in-person events. A significant 41% of surveyed fans who have not yet participated in an F1 fan experience plan to do so in the future. From grand prix events to pop-up activations and exhibitions, fans are increasingly seeking opportunities to engage with the sport in a live setting. This trend highlights the importance of creating memorable experiences that deepen the connection between fans and Formula 1.

The F1 Academy: Promoting Inclusivity

The F1 Academy is emerging as a vital platform for promoting inclusivity within the sport. The survey revealed that 23% of respondents follow the F1 Academy, with that number rising to 42% among female fans. This all-female racing series is gaining traction among newer audiences, with 37% of Gen Z respondents and 36% of newer fans engaging with it. This statistic underscores the growing demand for inclusive storytelling and representation within the motorsport community.

A Promising Future for U.S. Fans

The United States stands out as a significant growth market for Formula 1, as indicated by the survey’s findings. With the largest share of survey respondents coming from the U.S., it is clear that American fans are driving the evolution of fandom in this dynamic market. Notably, 70% of Gen Z respondents engage with F1 content daily, while 40% follow a driver first, rather than a team or the sport as a whole.

Moreover, 37% of U.S. fans reported purchasing F1 merchandise, and 73% expressed their intention to attend a race in the future. The findings suggest that American fans are not only enthusiastic but also open to engaging with the sport’s sponsors, with 39% of Gen Z respondents and 41% of surveyed women indicating a greater likelihood of considering products from F1 sponsors.

The Comprehensive Nature of the Study

This in-depth study encompasses eight chapters, covering a range of topics including emotional motivations, content engagement, live experiences, lifestyle signals, and the impact of sponsorship. It aims to provide insights that can help stakeholders better understand and serve the most engaged fans within the Formula 1 community. The findings also offer a glimpse into the future of sports fandom as a whole, highlighting trends that may shape the landscape of various sports in the years to come.

In conclusion, the 2025 Global F1 Fan Survey presents a wealth of information that reveals the changing dynamics of Formula 1 fandom. With a younger, more diverse audience emerging, driven by emotional connections and cultural engagement, the sport is poised for continued growth. The embrace of live experiences, the impact of sponsorship, and the promotion of inclusivity through initiatives like the F1 Academy all contribute to a promising future for Formula 1 fans worldwide.