Guenther Steiner’s New Venture into MotoGP: A Deep Dive
Guenther Steiner, who previously led the Haas Formula 1 team, is embarking on an exciting new chapter in his motorsport career by taking over the Tech3 team in MotoGP. This significant move has sparked interest and curiosity within the racing community, as Steiner prepares to lead a consortium of investors in acquiring KTM’s satellite team. The deal, valued at nearly €20 million, positions Steiner as the CEO of Tech3 starting in 2026, with Richard Coleman stepping in as team principal, succeeding the long-standing owner, Herve Poncharal. This transition marks Steiner’s first prominent role in motorsport following his exit from Haas at the beginning of 2024.
The Genesis of Steiner’s MotoGP Aspirations
Steiner’s journey into MotoGP began at the US Grand Prix in Austin in April 2024. Just months after concluding his tenure at Haas, he found himself reflecting on his future in motorsport. The atmosphere of the event reignited his passion for MotoGP, a series he had always admired but never had the chance to fully engage with due to his commitments in Formula 1.
After attending the race, Steiner initiated discussions with Poncharal, which extended well into the middle of 2025. These conversations laid the groundwork for a partnership, as Poncharal grew confident in Steiner’s capability to guide the team towards a successful future. The finalization of the deal received approval from Dorna Sports, the organization that manages MotoGP, and was publicly announced in Barcelona.
Steiner’s Vision for Tech3
Reflecting on his decision to enter MotoGP, Steiner articulated his thoughts: “At the end of 2023, I was exploring my options for the future; I had various projects in mind. My love for MotoGP has always been there, but my work commitments never allowed me to truly appreciate it. After experiencing Austin last year, I realized this could be a fascinating project to take on."
Steiner emphasized his intention to preserve the legacy of Tech3. He stated, “The team will remain where it is. We want to continue the legacy that has been built. Why would I alter something that is already successful? Our focus will be on learning from Herve and capitalizing on his extensive experience. There are very few individuals in this paddock with the depth of knowledge that he holds."
When asked about potential changes, Steiner maintained a cautious approach. “At this moment, I’m not looking to implement any drastic changes. My priority is to observe and learn from the current operations. We will evaluate the situation as we progress."
The Importance of Collaboration and Trust
Steiner acknowledged the critical role of trust in his new venture. He shared how Carmelo and Carlos Ezpeleta, key figures in MotoGP’s management, made it clear that he needed to uphold the integrity of the team. "They made it known that I had to ensure we did not mess things up," he joked, adding that this commitment to excellence is now a shared responsibility with Coleman. “We need to maintain the momentum and contribute positively to MotoGP, ensuring it continues to grow and thrive.”
Poncharal, who founded Tech3 in 1990, expressed his confidence in Steiner’s leadership. He noted that many parties showed interest in acquiring the team, but he believed Steiner was the best fit to lead it into the future. “At some point, you have to pass the baton,” Poncharal remarked. “I took considerable time to contemplate how to do this and who would be the right person to take over.”
Their initial meetings were filled with a mix of apprehension and discovery. Poncharal confessed that he was initially intimidated by Steiner’s presence. “At first, I was a bit frightened because he has a strong demeanor. However, I quickly found him to be a very approachable person who genuinely listens and cares about the team’s history and future."
The Impact of External Interests
While Poncharal acknowledged that the entry of Liberty Media into MotoGP had increased interest in Tech3, Steiner emphasized that his ambitions were not influenced by external factors. "The involvement of Liberty Media has certainly attracted more attention, but what drives me is my own passion for the sport and the vision I have for Tech3," he stated.
As Steiner and Coleman prepare to take control of the team next year, they plan to lean on Poncharal’s wealth of experience during their transition. Steiner drew parallels between this new role and his earlier experiences when he joined NASCAR in 2006, where he was tasked with establishing Red Bull’s Cup Series operation. “Every new venture comes with its own set of challenges and learning curves. I’m ready to embrace this journey and make the most of it.”
The Future of Tech3 in MotoGP
As the new leadership prepares to take the reins, the focus is clear: to build on the foundation laid by Poncharal while introducing fresh ideas and approaches. The goal is to elevate Tech3’s performance within the highly competitive landscape of MotoGP. Steiner’s previous experience in Formula 1 will undoubtedly be an asset as he navigates the intricacies of motorcycle racing.
The transition period will be crucial for both Steiner and Coleman as they adapt to their new roles and establish their vision for the team. They will need to evaluate the current setup, understand the strengths and weaknesses of their riders and technical staff, and ensure that they are aligned with the overall objectives of the team.
A Legacy of Success and Growth
Steiner’s entry into MotoGP is not just about taking over a team; it is about continuing a legacy that has been built over decades. Tech3 has been a cornerstone of MotoGP, known for its competitive spirit and commitment to excellence. Steiner recognizes the importance of honoring that legacy while also looking forward to a future filled with potential and growth.
As he embarks on this new journey, Steiner is keenly aware of the responsibility he carries. He aims to create an environment where innovation thrives, and every member of the team feels valued and motivated to contribute. By fostering a culture of collaboration and open communication, he hopes to inspire the next generation of riders and engineers within the paddock.
Embracing the Challenges Ahead
The road ahead for Steiner and Tech3 will undoubtedly be filled with challenges. The world of MotoGP is fast-paced and demanding, requiring quick decision-making and adaptability. However, Steiner’s track record in motorsport has prepared him for the rigors of this new environment. His ability to manage teams effectively, combined with his passion for racing, positions him well to lead Tech3 into a new era.
As the countdown begins to the official takeover in 2026, the motorsport community watches closely. Enthusiasts, riders, and industry insiders alike are eager to see how Steiner’s leadership will shape the future of Tech3 and contribute to the broader narrative of MotoGP.
Conclusion
In summary, Guenther Steiner’s venture into MotoGP as the new CEO of Tech3 marks a significant shift in the landscape of motorcycle racing. With a focus on preserving the team’s legacy while also embracing innovation and growth, Steiner is poised to make a meaningful impact in the world of MotoGP. His journey from Formula 1 to motorcycle racing is a testament to his adaptability and passion for the sport. As he steps into this new role, the anticipation surrounding Tech3’s future continues to build, promising an exciting chapter in the history of MotoGP.
