Haas Factory Team’s New Chapter with Chevrolet in NASCAR
In an exciting development for motorsport fans, the Haas Factory Team has announced its decision to compete under the Chevrolet name starting in 2026. This strategic shift will impact both the NASCAR Cup Series and the Xfinity Series, where the team currently fields one entry in the Cup Series and two in the Xfinity Series. Notably, the Xfinity Series will be rebranded as the O’Reilly Auto Parts Series next year, marking another significant change for the organization.
A New Era Begins
As the team transitions to Chevrolet, it will also form a technical partnership with the renowned Hendrick Motorsports, a move that promises to enhance performance with the utilization of Hendrick-built engines. Previously, the Haas Factory Team competed under the Ford Racing banner, and this new alliance marks a pivotal moment in the team’s history.
Joe Custer, president of Haas Factory Team, expressed his gratitude towards Ford for their longstanding support. “First and foremost, we want to thank Ford for its partnership,” he said. “Their support allowed us to establish Haas Factory Team, and we remain dedicated to delivering results for them in Cup and Xfinity all the way through the season finale in Phoenix.” This statement underscores the respect and appreciation the team has for its past collaboration with Ford, which has been instrumental since the team’s inception.
A Legacy of Change
The Haas Factory Team, which is a rebranding of Gene Haas’s NASCAR venture, has a rich history that dates back to its beginnings as Haas CNC Racing in 2002. Initially, the team had a successful partnership with Chevrolet, which continued until a switch to Ford after the 2016 season. The decision to re-align with Chevrolet comes after a period of reflection, particularly following the initial plan to dissolve Stewart-Haas Racing after the 2024 season. However, Haas decided to retain one of the four charters, leading to the current evolution of the team.
Haas’s journey has been marked by significant milestones, particularly his collaboration with three-time Cup Series champion Tony Stewart. The partnership with Stewart-Haas Racing allowed the team to thrive and achieve numerous accolades, but the recent shift back to Chevrolet signifies a return to roots, combining the legacy of past successes with new opportunities.
The Importance of Relationships
Haas reflected on his relationship with Chevrolet and Hendrick Motorsports, acknowledging the pivotal role they played in his journey as a team owner. “Personally, I have a deep history with Chevrolet and Hendrick Motorsports,” he stated. “Both helped in establishing not only my presence as a team owner in NASCAR but also the presence of Haas Automation.” This sentiment highlights the significance of long-term partnerships in the competitive world of NASCAR.
Rick Hendrick, the owner of Hendrick Motorsports, echoed Haas’s feelings, emphasizing the shared history between the two organizations. “With a long history with Gene and his organization, including winning championships together, so this feels almost like a homecoming,” he remarked. The collaboration is not just a business decision; it’s an emotional reunion that promises to rekindle the competitive spirit that both parties cherished in their previous encounters.
Drivers and Team Dynamics
As the Haas Factory Team embarks on this new chapter, key personnel will remain in place to ensure a seamless transition. Cole Custer will continue to serve as the driver for the team’s Cup Series entry in 2026, while Sheldon Creed and Sam Mayer will remain behind the wheel for the Xfinity Series entries. This continuity in driving talent is crucial as the team seeks to build on its existing foundation and leverage the advantages of its new technical partnership with Hendrick Motorsports.
The decision to maintain these drivers not only reflects a commitment to stability but also an understanding of the importance of teamwork in achieving success on the track. Custer, Creed, and Mayer have demonstrated their capabilities in previous seasons, and their familiarity with the team will be invaluable as they adapt to the new Chevrolet framework.
Technical Alliances in NASCAR
The technical alliance with Hendrick Motorsports is a significant aspect of this transition. Hendrick Motorsports is widely regarded as one of the most successful teams in NASCAR history, known for its innovative approaches and competitive edge. This partnership will provide Haas Factory Team with access to advanced engineering resources, cutting-edge technology, and a wealth of experience that could propel the team to new heights in performance.
In NASCAR, technical alliances play a crucial role in the success of teams, allowing them to share knowledge, resources, and data. This collaboration can lead to improved performance on the track, as teams can learn from each other’s successes and challenges. For the Haas Factory Team, aligning with Hendrick Motorsports could be the key to unlocking new levels of competitiveness in both the Cup and Xfinity Series.
Looking Ahead: Goals and Aspirations
As the Haas Factory Team prepares for this significant shift, the focus will undoubtedly be on setting ambitious goals for the upcoming seasons. The team aims to build on its previous experiences while embracing the opportunities that come with new partnerships and technological advancements. Competing under the Chevrolet banner, combined with the support of Hendrick Motorsports, will allow the team to strive for greater success and consistently challenge for victories.
For fans and stakeholders alike, the anticipation surrounding this transition is palpable. The prospect of seeing the Haas Factory Team return to its Chevrolet roots brings a sense of nostalgia, underscoring the cyclical nature of motorsport partnerships and the ever-evolving landscape of NASCAR. The upcoming seasons promise to be filled with excitement as the team seeks to make an impact in both the Cup Series and the Xfinity Series.
The Significance of Brand Loyalty
The switch to Chevrolet is not only about performance; it also resonates with the brand loyalty that fans and teams hold dear. Chevrolet has a storied history in NASCAR, and its vehicles have been associated with some of the sport’s most iconic moments. By aligning with this prestigious brand once again, the Haas Factory Team is tapping into a rich legacy that holds immense significance for fans and automotive enthusiasts alike.
This brand loyalty extends beyond the track, influencing merchandise sales, fan engagement, and overall team identity. As the Haas Factory Team embraces its new Chevrolet identity, it will undoubtedly look to strengthen its connection with fans, fostering a sense of community and support that is essential for success in the highly competitive world of NASCAR.
Conclusion: A Fresh Start with a Rich Legacy
In summary, the decision for the Haas Factory Team to compete under the Chevrolet banner in 2026 is a significant milestone in the team’s journey. With a renewed focus on performance through a technical alliance with Hendrick Motorsports, the team is poised to make a strong comeback in both the NASCAR Cup Series and the Xfinity Series.
As the team transitions into this new era, the combination of experienced drivers, established partnerships, and a commitment to excellence will be key to achieving its goals. The excitement surrounding this announcement reflects the passion and dedication that define NASCAR, promising an exhilarating future for the Haas Factory Team as it embarks on this new chapter.
