TGR Haas F1 Team: A New Era Begins in 2026
In an exciting development for motorsport enthusiasts, the Haas F1 Team is set to rebrand as the TGR Haas F1 Team starting in 2026. This transformation follows an expansion of its collaboration with Toyota, marking a significant milestone in the team’s journey. The previous title sponsorship agreement with Moneygram will conclude at the end of this current season, paving the way for this new partnership.
A Growing Partnership with Toyota
Haas has been engaged in a technical collaboration with Toyota Gazoo Racing (TGR), the motorsport division of Toyota, since late last year. This partnership has allowed the team to enhance its performance and capabilities on the track. With the introduction of new regulations in 2026, the next phase of this collaboration will see TGR assume the title partnership rights, signifying a deeper commitment between the two entities.
The partnership has not only been about branding; it has also facilitated practical advancements. This year, TGR’s involvement has enabled Haas to implement a testing program with previous car models (TPC), allowing drivers associated with Toyota, including Ryo Hirakawa, Ritomo Miyata, Sho Tsuboi, and Kamui Kobayashi, to gain valuable track experience. In 2024, this initiative will be officially recognized as the TGR Haas Driver Development Program.
Team Leadership’s Vision
Ayao Komatsu, the principal of the Haas team, expressed enthusiasm about this new chapter in their collaboration with TGR. He emphasized the privilege of deepening their relationship through this title partnership agreement. Komatsu noted that their working relationship has thus far met their expectations, as evidenced by the successful TPC program this season.
He further highlighted the behind-the-scenes efforts that have been integral to their partnership, including the development and installation of a state-of-the-art simulator at their Banbury facility, which is crucial for preparing for the challenges of the 2026 season. The collaborative efforts in personnel development between Haas F1 Team and TGR have proven beneficial, and Komatsu is optimistic that these advantages will only grow as their partnership evolves.
A Focus on Talent Development
One of the standout features of this partnership is the emphasis on nurturing talent. TGR’s support has been instrumental in fostering a new generation of drivers and engineers who are beginning to believe in their potential. Akio Toyoda, the chairman of Toyota Motor Corporation, shared his observations of the positive impact that the collaboration has had on the young talent within TGR.
Throughout the challenges faced during the 2025 season, Toyoda noted a remarkable transformation among the young drivers and engineers. He witnessed their growing confidence and ambition, which he believes is a sign of Toyota’s evolving presence in the motorsport arena. Toyoda expressed heartfelt gratitude to Gene Haas and Ayao Komatsu for their unwavering support of TGR’s young members and for sharing a vision of the future that is built on passion and collaboration.
A Vision for the Future
Looking ahead, both Haas and TGR are committed to creating a culture that fosters growth and excellence. The mantra of TGR, "People, Product, Pipeline," embodies their approach to accelerating development in ways that have not been seen before. As they prepare to take another step forward in their partnership, the focus will be on equipping the next generation of talent to compete on a global stage.
The excitement surrounding this partnership is palpable, and both organizations are eager to continue building a solid foundation for the future. With a shared commitment to excellence, they aim to cultivate a team that not only competes at the highest levels of motorsport but also reflects the values and aspirations of both Toyota and Haas.
The Unveiling of the New Livery
As part of the transition to the TGR Haas F1 Team, fans can look forward to the unveiling of the new team livery, which is scheduled to take place online on January 23, 2026. This reveal will coincide with the announcement of Alpine’s new branding, creating a buzz in the motorsport community. Following the livery launch, the team will participate in a shakedown session in Barcelona the following week, allowing them to showcase their new look and the advancements made through their partnership with Toyota.
The Road Ahead
The road to 2026 is lined with challenges and opportunities for the TGR Haas F1 Team. As they prepare to navigate this new chapter, the focus will be on leveraging the strengths of both organizations to achieve competitive success.
The collaboration with Toyota is not merely a branding exercise; it is a strategic move aimed at enhancing the capabilities of the Haas F1 Team. By integrating Toyota’s engineering expertise and resources, Haas aims to elevate its performance in the highly competitive world of Formula 1 racing.
Conclusion
As the TGR Haas F1 Team gears up for a promising future, the partnership with Toyota represents a significant leap forward. With a focus on talent development, technological advancement, and a shared vision for success, both entities are poised to make a lasting impact in the world of motorsport. The unveiling of the new team identity and the commitment to nurturing the next generation of drivers and engineers signal an exciting era ahead for the TGR Haas F1 Team.
The motorsport community eagerly anticipates the developments that will come from this innovative partnership, which is set to redefine the landscape of Formula 1 racing in the coming years.
