The Impact of Brad Pitt’s F1 Movie on American Formula 1 Popularity

As the highly anticipated Formula 1 movie starring Brad Pitt makes its debut on Apple TV on December 12, American audiences are preparing for an exciting cinematic experience that has successfully brought Formula 1 into the mainstream of U.S. entertainment. The film not only showcases the thrilling world of motorsport but also highlights the evolution of F1’s fanbase in the United States, which has undergone a remarkable transformation over the past few years.

The Rise of Formula 1 in the U.S.

In recent years, Formula 1 has witnessed significant growth in popularity across the United States, transitioning from a niche interest to a widely embraced sport. This shift can be largely attributed to Netflix’s groundbreaking series, Drive to Survive, which played a pivotal role in introducing the sport to a new generation of fans. By offering an engaging behind-the-scenes look at the lives of drivers and teams, the series has successfully piqued the interest of viewers who may not have previously paid much attention to F1.

According to the 2025 Global F1 Fan Survey, the United States now boasts 52 million fans, making it the largest market for F1 outside of Europe. This surge in interest has led to increased viewership numbers and social media engagement as younger audiences, more connected to digital platforms, begin to tune in. ESPN reported a staggering 135% rise in viewership over eight seasons, indicating that F1 is capturing the attention of American sports enthusiasts.

A Star-Studded Premiere in New York City

The film’s premiere in New York City marked a significant moment in the relationship between American audiences and Formula 1. Taking place at the iconic Radio City Music Hall, the event was a grand affair, featuring a red carpet and surprise appearances from celebrities like Tom Cruise. This star-studded occasion underscored the film’s significance in promoting Formula 1 as a global phenomenon worthy of Hollywood’s spotlight.

As the streets of New York filled with cars, team principals, and drivers, it became clear that Formula 1 was no longer a hidden gem but a major player in the American sports landscape. The premiere not only celebrated the film but also demonstrated the growing acceptance and appreciation of F1 among U.S. fans.

Box Office Success and Financial Impact

The film’s box office performance further reflects the warm reception it received in the United States. Opening with an impressive $57 million in its first weekend across the U.S. and Canada, the film exceeded initial projections and quickly rose to the top of the domestic box office. By the time its theatrical run concluded, the film had grossed approximately $189.5 million in the U.S. and Canada and a staggering $631 million worldwide. This remarkable achievement positioned it as the highest-grossing racing film in history and marked a significant milestone in Brad Pitt’s illustrious career.

In a country where sports like the NFL, NBA, MLB, and NASCAR dominate the landscape, these figures are nothing short of astonishing. They demonstrate that American audiences are willing to invest in a film that features A-list talent, offers genuine access to the world of motorsport, and delivers breathtaking visuals.

Audience Reception and Critical Reviews

While the film garnered mixed reviews from critics, with some suggesting that the narrative fell short of the exhilarating racing action, the general consensus among audiences was overwhelmingly positive. With a remarkable 97% audience score on Rotten Tomatoes, the film resonated with viewers, many of whom were new to the sport.

Fans praised the film for its ability to capture the excitement and intensity of Formula 1, reflecting the adrenaline-fueled atmosphere of a race weekend. The combination of compelling storytelling, stunning cinematography, and the star power of Brad Pitt contributed to its appeal, making it a must-see for motorsport enthusiasts and casual viewers alike.

The Film’s Influence on F1’s Popularity

Beyond box office success, the film’s impact on Formula 1’s popularity in the United States is becoming increasingly evident. It has attracted a wave of new fans who were previously unfamiliar with the sport, ultimately boosting interest in races and increasing television coverage. Several circuits have reported record ticket sales this year, and the overall enthusiasm for F1 events in the U.S. has never been higher.

The timing of the film’s release is particularly fortuitous, as Apple recently secured the U.S. media rights to Formula 1 with a five-year contract set to begin in 2026. This agreement will allow the tech giant to broadcast live races, qualifying sessions, and other F1-related content to American audiences. The synergy between the film and the upcoming broadcasting rights creates a unique opportunity for viewers to engage with the sport on a deeper level.

F1’s Future in the United States

As American audiences prepare to embrace the excitement of Formula 1, the addition of Cadillac as a new team on the grid further enhances the sport’s appeal in the U.S. Cadillac’s entry signifies a commitment to American motorsport and could potentially draw in fans who have a connection to the brand. This new development aligns perfectly with the growing momentum of F1 in the U.S., as the sport continues to expand its footprint and attract a diverse fanbase.

The convergence of increased visibility through the film, new broadcasting partnerships, and the introduction of an American team suggests that Formula 1 is on the verge of a significant breakthrough in the U.S. market. As fans eagerly anticipate the next race and the future of the sport, it is clear that F1 is no longer relegated to the sidelines but is firmly established as a prominent player in American sports culture.

Conclusion

The arrival of Brad Pitt’s F1 movie on Apple TV is more than just a cinematic event; it represents a cultural shift in the perception of Formula 1 in the United States. With a burgeoning fanbase, record ticket sales, and a successful film to support its growth, F1 is poised for a bright future in the American sports landscape. As audiences become more engaged with the sport, the potential for Formula 1 to thrive in the U.S. has never been greater. The combination of thrilling races, compelling storytelling, and the allure of star power has created a perfect storm for Formula 1, solidifying its place in the hearts of American fans.