Cold Brew Brand Secures Multi-Year Deal for New IndyCar Race in Arlington
The Arlington Grand Prix has taken a significant step toward its debut in the 2026 IndyCar season. On November 19, it was officially announced that Java House Cold Brew Coffee has entered into a multi-year partnership, becoming the primary sponsor for the new race scheduled to take place from March 13 to March 15, 2026, in the vibrant entertainment district of Arlington, Texas.
The event will be officially titled the Java House Grand Prix of Arlington, and it promises to combine high-level racing with an engaging experience for fans. As part of this partnership, attendees will have the opportunity to enjoy Java House products, including their cold brews and lattes, at premium hospitality areas and fan zones throughout the weekend.
A Partnership That Shines
Bill Miller, the president of the event, expressed excitement about the collaboration between the Grand Prix and Java House: “We are thrilled to have Java House on board as the primary sponsor of the Arlington Grand Prix. The brand’s deep connection with INDYCAR and its passion for innovation make it the perfect partner to present this event to fans in North Texas. Together, we are creating a world-class racing experience that will unite the community and set the tone for years to come.”
This race will take place on a street circuit constructed around notable landmarks such as AT&T Stadium, Globe Life Field, and Choctaw Stadium. The event is the result of a groundbreaking collaboration among INDYCAR, the Dallas Cowboys, and REV Entertainment, the official events company of the Texas Rangers.
Java House’s Growing Influence in Racing
Java House made its debut as a primary sponsor during the 2025 season with Ed Carpenter Racing and has been increasing its presence in the racing world since its chairman and CEO, Ted Gelov—who is also a co-owner of the racing team—joined the paddock in 2024. Gelov sees the support of the new Grand Prix as a natural evolution for the brand.
He stated, “This collaboration represents the next step in expanding Java House’s presence in motorsport and beyond, and we are proud to help bring this new race to life in such an engaged market.”
As anticipation builds for the inaugural Java House Grand Prix of Arlington, the event is gearing up to be a highlight on the racing calendar. For ticket information and a complete schedule, interested individuals can visit the official event website.
What to Expect at the Java House Grand Prix of Arlington
The Java House Grand Prix of Arlington aims to offer more than just thrilling racing. Fans can expect a full weekend of activities designed to enhance their experience. From interactive exhibits to meet-and-greet opportunities with drivers, the event is set to be a celebration of motorsport and community engagement.
Premium Hospitality Areas
One of the standout features of the Grand Prix will be the premium hospitality areas. These exclusive zones will offer fans a chance to enjoy Java House’s signature cold brews and lattes in a comfortable setting, complete with catered food options and prime viewing spots for the races. The hospitality experience is designed to provide an elevated atmosphere, allowing attendees to enjoy the thrills of IndyCar racing while indulging in high-quality refreshments.
Fan Zones and Interactive Experiences
In addition to the premium areas, the Java House Grand Prix will also feature dedicated fan zones. These lively spaces will be filled with interactive experiences, games, and live entertainment, creating an electrifying atmosphere for attendees. Fans of all ages will have the opportunity to engage with the sport in new ways, making the event accessible and enjoyable for everyone.
The Route of the Race
The race will take place on a meticulously designed street circuit that highlights the beauty of Arlington. The course will weave around iconic landmarks, providing both drivers and spectators with a scenic backdrop. The layout is expected to challenge drivers while also allowing for exhilarating overtaking opportunities, promising an action-packed race.
Community Engagement and Local Impact
The Java House Grand Prix of Arlington is not just about racing; it’s also about community. The partnership between INDYCAR, Java House, and local organizations aims to foster community engagement through various initiatives.
Local Partnerships
The event will work closely with local businesses and organizations to ensure that the Grand Prix has a positive impact on the Arlington community. This collaboration will create opportunities for local vendors to showcase their products, enhancing the overall experience for attendees and supporting the local economy.
Educational Programs
In addition, educational programs will be developed to engage local schools and youth organizations. These initiatives will focus on promoting STEM (Science, Technology, Engineering, and Mathematics) education through motorsport, inspiring the next generation of engineers, designers, and team members.
How to Get Involved
For those looking to be part of this exciting event, there are multiple ways to get involved. Whether you’re a motorsport enthusiast, a local business owner, or someone looking to enjoy a unique weekend experience, the Java House Grand Prix of Arlington offers a range of participation options.
Tickets and Packages
Tickets for the event will be available through the official website, offering various packages to suit different preferences and budgets. Fans can choose from general admission tickets, premium hospitality packages, and family-friendly options to ensure that everyone can enjoy the race.
Volunteering Opportunities
Additionally, the event will seek volunteers to help with various aspects of the Grand Prix. This is a fantastic opportunity for those who want to immerse themselves in the world of motorsport while contributing to a significant community event. Volunteering roles may include assisting with fan engagement, hospitality services, and logistics.
Preparing for Race Weekend
As the race weekend approaches, both fans and participants will begin preparations to ensure a successful event.
Travel and Accommodation
For those traveling to Arlington, it’s advisable to book accommodations early, as hotels are likely to fill up quickly due to the influx of visitors for the Grand Prix. The event’s website will provide information on local hotels, transportation options, and tips for navigating the area during race weekend.
Safety Measures
The safety of all attendees is a top priority. Organizers are committed to implementing health and safety measures to ensure a secure environment for everyone involved. This may include crowd control strategies, health screenings, and sanitation stations throughout the venue.
Conclusion
The Java House Grand Prix of Arlington is set to become a hallmark event in the IndyCar calendar, combining high-octane racing with a vibrant community experience. With the support of Java House Cold Brew Coffee and local partnerships, the event promises to deliver an unforgettable experience for fans and participants alike.
As the excitement builds for this inaugural race, the community of Arlington is gearing up to welcome IndyCar racing like never before. Be sure to keep an eye on the official event website for updates, ticket sales, and more information as the race weekend approaches. Whether you’re a die-hard racing fan or new to the sport, the Java House Grand Prix of Arlington is an event not to be missed.
