McDonald’s Partners with Red Bull for Exclusive Collectible Miniature Car

In an exciting announcement this Friday, McDonald’s revealed a unique collaboration with Red Bull ahead of the São Paulo Grand Prix in 2025. Starting November 4, fans will have the opportunity to purchase an exclusive collectible miniature model of the RB21, the Formula 1 car driven by four-time champion Max Verstappen. This miniature is designed with the team’s original colors and features golden arches, a signature symbol of the McDonald’s brand, prominently placed in front of the halo.

The partnership marks a significant moment in the fast-food giant’s history, as it aims to connect with the passions of its consumers. "McDonald’s is a love brand that understands emotions, and we connect with our customers’ passions. Motorsports is undoubtedly one of those," said Ilca Sierra, the Marketing Director for the Brazil Division of Arcos Dorados. This collaboration not only celebrates the sport but also offers something truly special for fans of both McDonald’s and Red Bull Racing.

A Unique Shopping Experience for Collectors

This initiative is not McDonald’s first foray into collectible promotions. Earlier this year, the company launched miniatures inspired by the movie “F1,” featuring Brad Pitt, which sold out rapidly. Learning from that experience, McDonald’s is implementing a new distribution strategy for the Red Bull collectibles to enhance customer experience.

The distribution will occur in two phases, commencing on November 4 in major Brazilian cities including São Paulo, Rio de Janeiro, Minas Gerais, Paraná, Rio Grande do Sul, Bahia, and the Federal District. To collect the miniature, customers will need to redeem a coupon through the McDonald’s app, which is designed to streamline the process.

Two Types of Coupons Available

For this promotional event, McDonald’s will offer two distinct types of coupons:

• Coupon 1: Purchase a McOffer (options include Big Mac, Quarterão, Cheddar McMelt, McChicken, or a 10-piece McNuggets), along with a Red Bull Energy Drink and a collectible car, starting at R$ 139.90.

• Coupon 2: Purchase an individual collectible car, starting at R$ 119.90.

Each customer can participate twice, provided they use a different coupon for each transaction. Upon reserving a coupon, customers just need to generate a QR code via the app and retrieve their collectible at one of the participating locations. Additionally, there will be a limit on the number of collectibles that can be redeemed per CPF, and the coupons will have an expiration date for use. Collectibles can be obtained at the counter, through self-service kiosks, and via the Drive-Thru.

The São Paulo Grand Prix: A Thrilling Event

The São Paulo Grand Prix is set to take place from November 7 to 9 at the Interlagos racetrack in São Paulo. This event is one of the highlights of the Formula 1 calendar, attracting motorsport enthusiasts from all over the globe. With McDonald’s involvement, the race weekend promises to be even more electrifying for fans.

Emotional Connection with Consumers

The collaboration between McDonald’s and Red Bull Racing goes beyond mere marketing; it signifies a deeper emotional connection with consumers. By aligning with a sport that generates passion and excitement, McDonald’s aims to enhance brand loyalty and recognition. The limited-edition miniature car not only serves as a collectible but also as a tangible representation of the thrill that motorsports bring to fans.

A Legacy of Unique Collaborations

McDonald’s has a history of launching special promotions that resonate with various customer segments. This partnership with Red Bull is the latest in a series of initiatives that showcase the brand’s commitment to innovation and consumer engagement. By tapping into the world of Formula 1, McDonald’s is positioning itself at the forefront of contemporary cultural conversations, appealing to both young and old fans of the sport.

Enhancing the Customer Experience

The new distribution model aims to create a seamless experience for fans eager to collect the miniature car. By utilizing the McDonald’s app, customers can easily navigate the purchasing process, making it more convenient and efficient. This tech-savvy approach reflects the growing trend of digital integration in retail, ensuring that customers have access to the latest promotions at their fingertips.

Conclusion

The partnership between McDonald’s and Red Bull Racing for the exclusive collectible miniature car symbolizes a significant moment for both brands. By focusing on customer engagement and emotional connections, McDonald’s continues to solidify its status as a beloved brand in the fast-food industry. With the São Paulo Grand Prix just around the corner, this collaboration promises to create memorable experiences for fans and collectors alike.

The anticipation surrounding this promotion highlights the power of collaboration and the impact it can have on enhancing brand recognition and loyalty. As fans prepare for the excitement of the race weekend, they can also look forward to adding a piece of motorsport history to their collections. Through this unique initiative, McDonald’s and Red Bull are not just celebrating a sport; they are celebrating the fans who are passionate about it.