Kyffin Simpson: Aiming for Legacy with Sunoco in IndyCar

Kyffin Simpson is setting his sights on a significant milestone as he prepares for the 2026 season with Sunoco joining him as a full-time sponsor. This partnership marks a pivotal moment not just for Simpson, but also for the legacy of motorsports sponsorships. Simpson aims for a relationship that could be as iconic as those seen in the history of racing, reminiscent of legendary duos like Rick Mears with Pennzoil, Al Unser Jr. with Valvoline, and others who have left an indelible mark on the sport.

Simpson competes for Chip Ganassi Racing (CGR), where he drives the No. 8 Honda. The team has a storied history, having enjoyed a lengthy and successful partnership with Target, which spanned 27 years. During that time, CGR secured numerous IndyCar wins and championships, featuring celebrated drivers like Scott Dixon, Dario Franchitti, and Juan Pablo Montoya. Dixon, in particular, has fostered a long-term association with PNC Bank, adding to the legacy of successful sponsorships within the team.

Now, with Sunoco—recognized as the largest independent fuel distributor in the Americas—returning to the IndyCar Series as a full-time partner after a hiatus since 1973, Simpson is eager to carry the prestigious brand on his car. He envisions a partnership that not only elevates his career but also aligns with the historical significance of Sunoco’s involvement in racing. “That would be fantastic,” Simpson shared in an interview. “The objective is to cultivate a relationship that flourishes over time. Ganassi and PNC Bank have showcased how beneficial long-term partnerships can be, and we aspire to replicate that with Sunoco.”

At just 21, Simpson is no stranger to the weight of racing legacy. In his first season in IndyCar in 2024, he drove the No. 4 car, a number associated with racing greats like Alex Zanardi and Juan Pablo Montoya. “It was an incredible honor to drive a car with such a rich history,” he recalled. “Getting to race with a number that has been in the hands of so many exceptional drivers was an unforgettable experience.”

Simpson’s enthusiasm for Sunoco parallels his respect for its historical impact in motorsports. The brand made its debut with Mark Donohue’s No. 12 Eagle at Riverside in 1968, later achieving victory at the Indianapolis 500 in 1972. Over the years, many notable drivers have represented Sunoco, including Gary Bettenhausen and Tony Kanaan. “Driving a car adorned with Sunoco’s colors is exciting,” Simpson remarked. “I hope to honor the legacy of those who came before me.”

Looking ahead, Simpson is motivated by the prospects of continued development in the sport. He recently completed a sophomore season that brought him his first podium finish in Toronto, along with three top-five finishes, six top-10s, and an impressive Fast Six appearance. These achievements have set a solid foundation for his future endeavors.

Next season will be particularly significant for Simpson, as it will be the first time in his racing career that he will have the opportunity to spend three successive years in the same car. “This consistency is crucial for my growth,” he noted. “I’m eager to maintain that continuity and further develop my skills in a familiar environment. My engineering team will remain intact as well, which is a significant advantage. We’ve built a solid rapport, and I believe we can enhance our performance in the upcoming season.”

While the 2025 season is still a few months away, Simpson is already contemplating his objectives. Although he hasn’t extensively detailed his goals, one stands out prominently. “My primary target is to secure that first win,” he stated. “We achieved our first podium this year, so the next step is to clinch a victory. Beyond that, achieving a top-10 finish in the championship would be a great accomplishment. With a few lucky breaks this past season, we could have reached that milestone, but we’re still in the early stages of planning for next year.”

Simpson’s ambitions are not just about individual success; they also reflect a desire to build a legacy in collaboration with Sunoco. The brand’s return to the IndyCar Series symbolizes a new chapter for both the driver and the sponsor, potentially paving the way for a partnership that stands the test of time. As he progresses in his career, Simpson is committed to honoring the rich history of motorsports while striving to make his mark.

In the fast-paced world of IndyCar racing, every season presents unique challenges and opportunities. Simpson understands that the road ahead will be demanding, but he is prepared to embrace the journey. The experience he gained during his sophomore season has equipped him with valuable insights that he plans to leverage moving forward. “Every race is a learning experience,” he emphasized. “The more I can immerse myself in this environment, the better I will become.”

As the 2025 season approaches, Simpson is keen on maintaining a positive and proactive mindset. He believes that the right attitude is crucial for success in motorsports. “It’s essential to stay focused and motivated. Racing is a mental game as much as it is physical. I’m committed to putting in the hard work and effort needed to achieve my goals,” he remarked.

In addition to his on-track aspirations, Simpson also recognizes the importance of community and fan engagement. He understands that building a connection with fans can enhance the overall experience of being a professional driver. “I want to create a rapport with the fans and share my journey with them. Their support means a lot to me, and I hope to inspire the next generation of racers,” he stated.

Moreover, Simpson is aware that the landscape of motorsports is changing, with increased focus on sustainability and innovation. As he looks ahead, he is eager to be part of these advancements and contribute to a more sustainable future for racing. “The sport is evolving, and I want to be at the forefront of those changes. Embracing new technologies and practices is vital for the future of racing,” he expressed.

In conclusion, as Kyffin Simpson gears up for the upcoming season with Sunoco at his side, he is not only focused on his personal achievements but also on the legacy they can build together. With a rich history behind him and a promising future ahead, Simpson is determined to make a lasting impact in the world of IndyCar racing. His journey is just beginning, and fans around the world will be eager to see how far he can go in pursuit of both victory and legacy.